News Media Training for Narcotics Commanders & Law Enforcement Leaders
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Classes
8345
Texoma HIDTA Training Facility TX Irving, Texas
02/17/26 - 02/19/26
8418
South Carolina Criminal Justice Academy SC Columbia, South Carolina
05/06/26 - 05/08/26
8429
Harford County Sheriff's Office Southern Precinct MD Edgewood, Maryland
06/09/26 - 06/11/26
8506
Chattanooga Police Services Center TN Chattanooga37404, Tennessee
09/08/26 - 09/10/26
Description
Print Course Description
Length: 3 Days (30 hours)
Prerequisites: None
Description: This three-day course will teach drug enforcement leaders and designated Public Information Officers how to improve relations with the news organizations that report on their agencies, encourage favorable coverage, enhance public awareness of the dangers of narcotics and what their agencies are doing to fight the epidemic and deter drug use. Narcotics leaders will learn how to use traditional and social media to enhance investigations, obtain information and intelligence from the public, and display the agency's success in major drug seizures. The class combines lectures and hands-on exercises including on-camera training and mock press conferences. Participants will leave the course prepared to interact with all media from the routine story to a major crisis.
Course Objectives:
- Be proactive in dealing with the news media
- Build trusting relationships with reporters & editors
- Stage and conduct successful press conferences
- Handle and control on-camera, on-microphone, and print interviews
- Write press releases which “shape” the story and encourage coverage
- Manage media relations in a crisis when it “ Hits The Fan”
- Enhance agency reputation by promoting the department’s good works
- Anticipate media demands and understand what drives coverage
- Know how television and newspaper newsrooms work
Participants are encouraged to bring agency SOPs for dealing with the media. Students are also asked to bring their own media horror stories to discuss how they could be handled after training. Instructors for this class are an award-winning television and web reporter with extensive experience teaching media relations and a former police reporter who became a Fortune 500 executive, and led corporate media relations departments, designed media strategies, and trained corporate spokespersons.